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The principal goal is to provide perspectives on services marketing: economic relevance, differentiation & uniqueness. Identify the role services play in the broader economy and
The principal goal is to provide perspectives on services marketing: economic relevance, differentiation & uniqueness.
- Identify the role services play in the broader economy and its ramifications
- Identify the aspects and characteristics that differentiate marketing services from that of products
- The unique problems and challenges that services pose to both companies and consumers alike.
If you do research, could you share the links used ?
I would appreciate it :)
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