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The process of dividing a total market into market groups because people within each group have relatively similar product needs is called targeting. positioning. concentration.

The process of dividing a total market into market groups because people within each group have relatively similar product needs is called

targeting.

positioning.

concentration.

segmentation.

Market research can be thought of as the combination of efforts and results related to the consumer's need to solve problems.

True

Fatse

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