Question
The process of selecting an international market is often a multi-stage process involving many tools and concepts. Describe 2 tools which can be used to
The process of selecting an international market is often a multi-stage process involving many tools and concepts. Describe 2 tools which can be used to screen international markets in order to analyse market attractiveness?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
