The process of sifting through droves of electronic data compiled in a company's database looking for that "golden nugget" of information is called A. data mining B. prospecting C. merging D. compiling E. optimizing General Electric partnered with triathion competitors Helen Jenkins and Alistair and Jonny Brownlee prior to the 2012 Olympics. The athletes' jerseys included prominent logos of GE, and GE funded, in part, their trip to the Olympics in London. General Electric is most likely involved in which type of promotion? A. Event marketing B. Loyalty programs C. Sponsorships D. Cobranding E. Comarketing