The processes, content, and technology that empowers sales teams to sell efficiently at higher velocity is known as:

Sales enablement

Lead nurturing

Lead generation

Buyer's journey

Question 2

Having an agreed upon definition of what a sales-read lead is a way that marketing can align with sales.

True

False

Question 3

A hand raiser typically has high purchase intent.

True

False

Question 4

If your leads aren't ready for sales, what tactics could you use?

Email Nurturing and paid retargeting on social media

Broad brush stroke approach on social media streams

Getting them to move down your sales funnel

None of the above

Question 5

The most generic term for anyone in a marketing and sales funnel is known as a:

Visitor

Prospect

Contact

Customer