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The Product/ Market Expansion Grid can be a useful in identifying growth opportunities for companies through market penetration and diversification, consider a food retailer in

The Product/ Market Expansion Grid can be a useful in identifying growth opportunities for companies through market penetration and diversification, consider a food retailer in your town, which makes sandwiches and offer chips and drinks. Think creatively to describe four growth opportunities for that food retailer fit into each of the four product/market expansion grid

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