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The product/company/organization that I will use with this question is Axe Body Spray. Look at the concept of Integrated Marketing Communications, which outlines the blended
The product/company/organization that I will use with this question is Axe Body Spray.
- Look at the concept of Integrated Marketing Communications, which outlines the blended mix of promotional tools (advertising, personal selling, sales promotion etc.). Consider which mix of tools will be best suited to the company/organization (choose at least 2).
- Discuss why these would be the best marketing communication tools and summarize what kind of marketing communication you would employ (for example, what type of sales promotion would you recommend for the company etc.).
- What types of advertising objectives would you recommend?
- How could a cloud based CRM tool help this company/organization?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
