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The profit or loss experienced by a media entity for the content it replaces when it adds a sports package to its coverage. a) Pre-emptive
The profit or loss experienced by a media entity for the content it replaces when it adds a sports package to its coverage. a) Pre-emptive impact; b) Return on Investment; c) Rights Fees; d) Production Costs
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Management Today
Authors: Terri A. Scandura, Kim Gower
1st Edition
1506385877, 978-1506385877
