The Protect our Children Society sends a brochure, along with a request for donations, to all citizens within selected areas of a city that have high crime rates. The brochures recommend ways in which parents can shield their children from criminal activity. The brochures were prepared by an outside consultant whose only compensation will be a percentage of the contributions received. The mission- related brochures cost $90,000, whereas the fund-raising flyers and return envelopes cost $10,000. Common mailing costs, including postage and the outside envelope, cost $15,000. The cost allocated to program should be

$115,000

$25,000

$11,500

$0