The purpose of the discussion forum is to provide a platform for students to consider how marketing concepts and principles can be applied in practical scenarios in the global hospitality, travel and tourism arena.

Undertake some research (through the library or other citable resources besides your textbook) to find and share and example of a hospitality, travel or tourism business advertisement, social media posting, web site or other marketing communication that addresses an international trend or an intercultural issue. Then, provide your analysis of how this message might be interpreted and contrast how it might be received by two different market targets.

Additionally, you must read at least one other classmate's posting and provide a critique of or alternative perspective on the conclusion that's been drawn from their analysis. Your comments to your classmate must show depth of thought and consideration. Agreement or disagreement with a fellow student's posting must be supported by thorough, but succinct, explanation.

Be sure to cite the source of the information you are referencing using APA guidelines. American Psychological Association (2009). APA publication manual (6th ed,). Washington, D.C.