The purpose of this activity is to analyze ads for an Integrated Marketing Communications (IMC) plan. Instructions 1. Refer to the Learning Activities in this module. 2. Upload or post your example ad for your "Big ldea" / Advertising Strategy. Explain how the ad positions the brand in the marketplace. 3. Your post should be between 100 - 150 words. 3. Reply to at least ONE student what you related to in their post Your response should be at least 50 words. 4. Remember to use a spell and grammar checker