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The purpose of this assignment is to communicate marketing research data to stakeholders through a marketing research report of any chosen company Your final report
The purpose of this assignment is to communicate marketing research data to stakeholders through a marketing research report of any chosen company
Your final report should be approximately 10 pages and contain the following components:
- Front matter - Title page, memo of transmittal, table of contents, list of illustrations, and executive summary.
- Report body - Introduction, research objectives, methods, findings, limitations, conclusions, and recommendations.
- End matter - Reference page.
- Appendix - Incorporate appropriate graphics within the body .
Cite 8-10 references from reliable sources, such as trade journals, academic journals, consumer research websites, and websites from professional marketing associations, within the body of the report
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