The purpose of this assignment is to conduct an environmental scan and industry analysis on a company and identify how external and industry environmental factors impact the operational and competitive landscapes of your corporation. My corporation is Starbucks

1. Macro trends related to the issues noted in section B. Macro trends related to the research concepts are insightful, demonstrating thoughtful and critical research. Concept to research are 1. Growth / Recession 2. Sector growth 3. Government spending 4. Taxation 5. Saving rates 6. IP protection 7. Customer desire 8. Hiring 9. State-owned industry 10. Diversity of rivals

2. Impact of the trends and issues identified in section C on Starbucks corporation. The impact of the identified trends and issues on the Starbucks corporation demonstrates thoughtful and critical research. Section C Economy in US growing, and yield Curve inverted. Please show your reference. Thanks!