The purpose of this business case is:

1) to have students research a local, real-world business

2) apply tools and techniques to analyze the digital marketing presence of the business; and

3) suggest strategic advice to the business that draws from the research and analysis.

The Business Challenges Rebeces and Zlatima wans to try and grow the business so that they can afficed so acquire a permanent, physical location lo use as a studio for lessons, as well as for hesting menic workshops, guest speakers, and some retail sales (eg. apparel, instrameat acceasotios, books. etc.). As part of their efforts, they lave engaged yoe to analyze their cunter digitul muketing approsches, and to have you provide suggestion that will help them achicve their coppansive goals. One issue with social media is that the instroctors upoe which the studio depenals are typically also performers themselves, and they have a significant imerest in develeping their own iocial media conient and followings. This limits RK Masic Studio's ability to huve ace cietent generated in spport of the stadio iself A second isses is that the brand has become diluted in part because of similarly named stoution in Indea that have significant meial media presence: The Business Challenges Rebeces and Zlatima wans to try and grow the business so that they can afficed so acquire a permanent, physical location lo use as a studio for lessons, as well as for hesting menic workshops, guest speakers, and some retail sales (eg. apparel, instrameat acceasotios, books. etc.). As part of their efforts, they lave engaged yoe to analyze their cunter digitul muketing approsches, and to have you provide suggestion that will help them achicve their coppansive goals. One issue with social media is that the instroctors upoe which the studio depenals are typically also performers themselves, and they have a significant imerest in develeping their own iocial media conient and followings. This limits RK Masic Studio's ability to huve ace cietent generated in spport of the stadio iself A second isses is that the brand has become diluted in part because of similarly named stoution in Indea that have significant meial media presence