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The purpose of this miniproject is to increase your understanding of the process that consumers go through when making a purchase decision. First, select one

The purpose of this miniproject is to increase your understanding of the process that consumers go through when making a purchase decision. First, select one of the following products that now, or in the future, you might be in the market for.

The product that I would be in the market for is a new iPhone.

6-43: Describe the problem that might lead you to purchase this product

6-44: Use the Internet to gather some initial information about the product you chose. Visit at least two stores or locations where the product may be purchased to gather further information (Apple Store and T-Mobile can be the two stores)

6-45: Identity at least five alternative product options that you are interested in. Narrow down your selection to two or three choices. Which are the most feasible? What are the pros and cons of each? (List different types of smartphones with pros and cons. Make sure to choose the best three.)

6-46: Make a final decision about which product you will purchase. Describe the heuristics that aided in your decision making. (I think it would be best to go back to the iPhone)

6-47: If this is a product you have actually purchased, explain the reasoning behind your current satisfaction or dissatisfaction with the product. If not, develop several reasons you might be satisfied or dissatisfied with the product

6-48: Prepare a report that explains in detail the decision making process for the product in your purchase scenario

Please write a one or two paragraphs for each question. 6-48 will need to be longer than two paragraphs. Make sure to answer each part of the question in extreme detail. Thank you!

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