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The purpose of this project is to introduce you to the planning process and to complete a SWOT analysis to determine a company's strengths, weaknesses,

The purpose of this project is to introduce you to the planning process and to complete a SWOT analysis to determine a company's strengths, weaknesses, opportunities, and threats. Using the information gathered to complete the SWOT, you will begin to build a Strategic Plan identifying and discussing the company's goals and objectives

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