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The quantified values of axis) whereas the quantified values of axis (vertical axis). are the coordinates of the x-axis (horizontal are the coordinates of the
The quantified values of axis) whereas the quantified values of axis (vertical axis). are the coordinates of the x-axis (horizontal are the coordinates of the y- Industry Strength (IS) factors; Competitive Advantage (CA) factors Financial Strength (FS) factors: Competitive Advantage (CA) factors Competitive Advantage (CA) factors; Environmental Stability (ES) factors Financial Strength (FS) factors; Industry Strength (IS) factors
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