The question below relates to CAPSIM and Capstone.

In Capstone, most product or organizational advantages (strengths, etc.) can be purchased given enough capital, just as the real-world.For example, products may be improved through R&D (increased resource commitment), or adding plant capacity (increased resource commitment) may be added to overcome market shortages.There is ONE advantage, in one specific market that may not be 'bought'.What is this advantage and market?