The questions below relate to the following scenario:

Jersey Manufacturing uses a distribution channel that includes wholesalers to retailers to ultimate consumer. The Jerome Widget 1000 is priced to wholesale at $250.00. Jersey earns a 30% margin on each Widget 1000 unit. Jerseys wholesalers markup each unit $75.00. Retailers typically charge $700.00 to customers during peak season for a Widget 1000, but the unit can be priced by retailers as low as $650.00 off season.

8. What is the typical GPM% for Retailers in peak season and what is the corresponding markup on cost percentage?

9. What is the GPM% for Retailers who charge the lowest stated price in off-season and what is the corresponding markup on cost percentage?