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The recently opened Hike-N-Boots Company is considering producing either: 1. Light weight hiking boots for occasional campers, or 2. Heavy-duty hiking boots for the more
The recently opened Hike-N-Boots Company is considering producing either: |
1. Light weight hiking boots for occasional campers, or |
2. Heavy-duty hiking boots for the more demanding hikers. |
With their current facilities, the company is capable of producing no more than 20,000 pairs of the light-weight boot or no more than 18,000 pairs of the heavy-duty style. |
Their sales department estimates that, in the current year, they will sell as many as 10,500 pairs of either boot style. However, they do not intend to sell both. |
Cost and selling price information for the boots are: |
1. Light weight style: |
a. Selling price - $82 |
b. Variable production cost - $52.80 |
c. Fixed production cost - $280,800 |
2. Heavy-duty style: |
a. Selling price - $90 |
b. Variable production cost - $56.20 |
c. Fixed production cost - $340,000 |
Required: |
(For this problem, you should ignore income tax implications) |
a. Determine the number of units and total revenue amounts for the light-weight boot style in order to achieve break-even. |
b. Determine the number of units and total revenue amount for the heavy-duty boot style in order to achieve break-even |
c. Assuming the company estimates 10,500 units of boot sales, |
i. Determine the operating profit and operating leverage for the light-weight boot style. |
ii. Determine the operating profit and operating leverage for the heavy-weight boot style. |
d. Determine the level of sales at which Hike-N-Boots Company will generate the same operating profit (or loss) regardless of which style of boot they choose to sell. |
Given your observations from a-d above, what style of boot do you recommend that Hike-N-Boots Company produce and sell? In reaching your conclusion, explain your assumptions and the factors that you considered. |
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