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The Regal Cycle Company manufactures three types of bicycles: a dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for

 

The Regal Cycle Company manufactures three types of bicycles: a dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter are provided. Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out. What is the financial advantage (disadvantage) per quarter of discontinuing the racing bikes? Should the production and sale of racing bikes be discontinued? Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.

TotalDirt BikesMountain BikesRacing Bikes
Sales$300,00090,000150,00060,000
Variable manufacturing and selling expenses120,00027,00060,00033,000
Contribution margin180,00063,00090,00027,000
Fixed expenses:
Advertising, traceable30,00010,00014,0006,000
Depreciation of special equipment23,0006,0009,0008,000
Salaries of product-line managers35,00012,00013,00010,000
Allocated common fixed expenses*60,00018,00030,00012,000
Total fixed expenses148,00046,00066,00036,000
Net operating income (loss)32,00017,00024,000(9,000)
*Allocated on the basis of sales dollars.

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