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The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow: |
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||
Sales | $ | 924,000 | $ | 268,000 | $ | 401,000 | $ | 255,000 |
Variable manufacturing and selling expenses | 473,000 | 115,000 | 200,000 | 158,000 | ||||
Contribution margin | 451,000 | 153,000 | 201,000 | 97,000 | ||||
Fixed expenses: | ||||||||
Advertising, traceable | 69,300 | 8,200 | 40,600 | 20,500 | ||||
Depreciation of special equipment | 44,200 | 20,700 | 7,800 | 15,700 | ||||
Salaries of product-line managers | 114,600 | 40,000 | 38,200 | 36,400 | ||||
Allocated common fixed expenses* | 184,800 | 53,600 | 80,200 | 51,000 | ||||
Total fixed expenses | 412,900 | 122,500 | 166,800 | 123,600 | ||||
Net operating income (loss) | $ | 38,100 | $ | 30,500 | $ | 34,200 | $ | (26,600) |
*Allocated on the basis of sales dollars. |
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.}
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