Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 933,000 | $ 268,000 | $ 406,000 | $ 259,000 |
Variable manufacturing and selling expenses | 463,000 | 117,000 | 194,000 | 152,000 |
Contribution margin | 470,000 | 151,000 | 212,000 | 107,000 |
Fixed expenses: | ||||
Advertising, traceable | 69,800 | 8,200 | 40,900 | 20,700 |
Depreciation of special equipment | 43,300 | 20,500 | 7,200 | 15,600 |
Salaries of product-line managers | 115,200 | 40,100 | 38,700 | 36,400 |
Allocated common fixed expenses* | 186,600 | 53,600 | 81,200 | 51,800 |
Total fixed expenses | 414,900 | 122,400 | 168,000 | 124,500 |
Net operating income (loss) | $ 55,100 | $ 28,600 | $ 44,000 | $ (17,500) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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