Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 935,000 | $ 267,000 | $ 409,000 | $ 259,000 |
Variable manufacturing and selling expenses | 470,000 | 116,000 | 204,000 | 150,000 |
Contribution margin | 465,000 | 151,000 | 205,000 | 109,000 |
Fixed expenses: | ||||
Advertising, traceable | 70,100 | 8,400 | 40,900 | 20,800 |
Depreciation of special equipment | 43,500 | 20,700 | 7,500 | 15,300 |
Salaries of product-line managers | 114,000 | 40,000 | 38,500 | 35,500 |
Allocated common fixed expenses* | 187,000 | 53,400 | 81,800 | 51,800 |
Total fixed expenses | 414,600 | 122,500 | 168,700 | 123,400 |
Net operating income (loss) | $ 50,400 | $ 28,500 | $ 36,300 | $ (14,400) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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