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The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow: |
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||
Sales | $ | 926,000 | $ | 262,000 | $ | 404,000 | $ | 260,000 |
Variable manufacturing and selling expenses | 461,000 | 111,000 | 191,000 | 159,000 | ||||
Contribution margin | 465,000 | 151,000 | 213,000 | 101,000 | ||||
Fixed expenses: | ||||||||
Advertising, traceable | 69,600 | 8,900 | 40,500 | 20,200 | ||||
Depreciation of special equipment | 43,600 | 20,300 | 7,400 | 15,900 | ||||
Salaries of product-line managers | 115,200 | 41,000 | 38,400 | 35,800 | ||||
Allocated common fixed expenses* | 185,200 | 52,400 | 80,800 | 52,000 | ||||
Total fixed expenses | 413,600 | 122,600 | 167,100 | 123,900 | ||||
Net operating income (loss) | $ | 51,400 | $ | 28,400 | $ | 45,900 | $ | (22,900) |
*Allocated on the basis of sales dollars. |
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
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