Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 933,000 | $ | 265,000 | $ | 409,000 | $ | 259,000 | ||||
Variable manufacturing and selling expenses | 462,000 | 112,000 | 194,000 | 156,000 | ||||||||
Contribution margin | 471,000 | 153,000 | 215,000 | 103,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,300 | 8,300 | 40,100 | 20,900 | ||||||||
Depreciation of special equipment | 43,900 | 21,000 | 7,400 | 15,500 | ||||||||
Salaries of product-line managers | 114,600 | 40,900 | 38,000 | 35,700 | ||||||||
Allocated common fixed expenses* | 186,600 | 53,000 | 81,800 | 51,800 | ||||||||
Total fixed expenses | 414,400 | 123,200 | 167,300 | 123,900 | ||||||||
Net operating income (loss) | $ | 56,600 | $ | 29,800 | $ | 47,700 | $ | (20,900) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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