Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 925,000 | $ | 264,000 | $ | 408,000 | $ | 253,000 | ||||
Variable manufacturing and selling expenses | 470,000 | 115,000 | 196,000 | 159,000 | ||||||||
Contribution margin | 455,000 | 149,000 | 212,000 | 94,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,000 | 8,100 | 40,300 | 20,600 | ||||||||
Depreciation of special equipment | 43,900 | 20,100 | 8,000 | 15,800 | ||||||||
Salaries of product-line managers | 115,000 | 40,000 | 38,100 | 36,900 | ||||||||
Allocated common fixed expenses* | 185,000 | 52,800 | 81,600 | 50,600 | ||||||||
Total fixed expenses | 412,900 | 121,000 | 168,000 | 123,900 | ||||||||
Net operating income (loss) | $ | 42,100 | $ | 28,000 | $ | 44,000 | $ | (29,900) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
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