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The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 928,000 | $ 264,000 | $ 408,000 | $ 256,000 |
Variable manufacturing and selling expenses | 479,000 | 119,000 | 203,000 | 157,000 |
Contribution margin | 449,000 | 145,000 | 205,000 | 99,000 |
Fixed expenses: | ||||
Advertising, traceable | 69,700 | 8,800 | 40,400 | 20,500 |
Depreciation of special equipment | 43,900 | 21,000 | 7,400 | 15,500 |
Salaries of product-line managers | 113,800 | 40,400 | 38,000 | 35,400 |
Allocated common fixed expenses*Footnote asterisk | 185,600 | 52,800 | 81,600 | 51,200 |
Total fixed expenses | 413,000 | 123,000 | 167,400 | 122,600 |
Net operating income (loss) | $ 36,000 | $ 22,000 | $ 37,600 | $ (23,600) |
*Footnote asteriskAllocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
- What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
- Should the production and sale of racing bikes be discontinued?
- Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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