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The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the

The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:

Total Dirt Bikes Mountain Bikes Racing Bikes
Sales $ 930,000 $ 265,000 $ 407,000 $ 258,000
Variable manufacturing and selling expenses 474,000 113,000 205,000 156,000
Contribution margin 456,000 152,000 202,000 102,000
Fixed expenses:
Advertising, traceable 68,800 8,100 40,100 20,600
Depreciation of special equipment 43,300 20,400 7,700 15,200
Salaries of product-line managers 114,900 40,400 38,500 36,000
Allocated common fixed expenses* 186,000 53,000 81,400 51,600
Total fixed expenses 413,000 121,900 167,700 123,400
Net operating income (loss) $ 43,000 $ 30,100 $ 34,300 $ (21,400)

*Allocated on the basis of sales dollars.

Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.

Required:

1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?

2. Should the production and sale of racing bikes be discontinued?

3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.

Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.

Totals Dirt Bikes Mountain Bikes Racing Bikes
Contribution margin (loss)
Traceable fixed expenses:
Total traceable fixed expenses
Product line segment margin (loss)
Net operating income (loss)
  • Required 2
  • Required 3

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