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The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the

The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:

Total Dirt Bikes Mountain Bikes Racing Bikes
Sales $ 924,000 $ 267,000 $ 404,000 $ 253,000
Variable manufacturing and selling expenses 466,000 111,000 201,000 154,000
Contribution margin 458,000 156,000 203,000 99,000
Fixed expenses:
Advertising, traceable 70,100 8,700 40,700 20,700
Depreciation of special equipment 43,500 20,200 7,900 15,400
Salaries of product-line managers 114,400 40,100 38,800 35,500
Allocated common fixed expenses* 184,800 53,400 80,800 50,600
Total fixed expenses 412,800 122,400 168,200 122,200
Net operating income (loss) $ 45,200 $ 33,600 $ 34,800 $ (23,200)

*Allocated on the basis of sales dollars.

Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.

Questions

1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?

2. Should the production and sale of racing bikes be discontinued?

3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.

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