Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow: |
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||
Sales | $ | 933,000 | $ | 268,000 | $ | 406,000 | $ | 259,000 |
Variable manufacturing and selling expenses | 477,000 | 116,000 | 203,000 | 158,000 | ||||
Contribution margin | 456,000 | 152,000 | 203,000 | 101,000 | ||||
Fixed expenses: | ||||||||
Advertising, traceable | 69,900 | 8,500 | 40,600 | 20,800 | ||||
Depreciation of special equipment | 43,600 | 20,500 | 7,600 | 15,500 | ||||
Salaries of product-line managers | 113,800 | 40,400 | 38,200 | 35,200 | ||||
Allocated common fixed expenses* | 186,600 | 53,600 | 81,200 | 51,800 | ||||
Total fixed expenses | 413,900 | 123,000 | 167,600 | 123,300 | ||||
Net operating income (loss) | $ | 42,100 | $ | 29,000 | $ | 35,400 | $ | (22,300) |
*Allocated on the basis of sales dollars. |
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
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1b. | Should production and sale of the racing bikes be discontinued? | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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