Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 927,000 | $ | 267,000 | $ | 409,000 | $ | 251,000 | ||||
Variable manufacturing and selling expenses | 470,000 | 115,000 | 203,000 | 152,000 | ||||||||
Contribution margin | 457,000 | 152,000 | 206,000 | 99,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,000 | 8,400 | 40,300 | 20,300 | ||||||||
Depreciation of special equipment | 44,400 | 20,800 | 7,800 | 15,800 | ||||||||
Salaries of product-line managers | 114,100 | 40,600 | 38,400 | 35,100 | ||||||||
Allocated common fixed expenses* | 185,400 | 53,400 | 81,800 | 50,200 | ||||||||
Total fixed expenses | 412,900 | 123,200 | 168,300 | 121,400 | ||||||||
Net operating income (loss) | $ | 44,100 | $ | 28,800 | $ | 37,700 | $ | (22,400) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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