Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow: |
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||
Sales | $ | 924,000 | $ | 263,000 | $ | 408,000 | $ | 253,000 |
Variable manufacturing and selling expenses | 470,000 | 120,000 | 194,000 | 156,000 | ||||
Contribution margin | 454,000 | 143,000 | 214,000 | 97,000 | ||||
Fixed expenses: | ||||||||
Advertising, traceable | 70,200 | 8,900 | 40,900 | 20,400 | ||||
Depreciation of special equipment | 44,200 | 20,600 | 7,800 | 15,800 | ||||
Salaries of product-line managers | 115,100 | 40,200 | 39,000 | 35,900 | ||||
Allocated common fixed expenses* | 184,800 | 52,600 | 81,600 | 50,600 | ||||
Total fixed expenses | 414,300 | 122,300 | 169,300 | 122,700 | ||||
Net operating income (loss) | $ | 39,700 | $ | 20,700 | $ | 44,700 | $ | (25,700) |
*Allocated on the basis of sales dollars. |
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out. |
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