The relationship between economic value creation and competitive advantage is fundamental to strategic management. It provides the foundation on which to formulate a firm$$s competitive strategy for cost leadership or differentiation. A company has a competitive advantage when it creates more economic value than rival firms do$.$ The balanced scorecard approach attempts to provide a more integrative view of competitive advantage and how the company is performing. Its purpose is to assess multiple internal and external performance dimensions to balance financial and strategic goals.

This activity is important because as a manager, you need to understand how creating economic value for your business can lead to a competitive advantage over your rivals. It is also important to understand how to use metrics both internally and externally to balance both strategic and financial goals.

The goal of this exercise is for you to understand the multiple internal and external performance metrics that can be used to create value and balance strategic and financial goals.

Review the relevant content in Chapter $5$ and then answer the questions that follow.

What is one advantage of a balanced score card?

Multiple Choice

It links strategic vison to specific parts of the organization.

It provides guidance about how to get deviating metrics back on track.

It determines the vision and mission of the organization.

It aids in strategic formulation.

It charts the course of a company$$s long term strategic performance.