The representatives from Fahrenheit Energy Drinks indicate that ofe of their goals for the launch of the beverage is to increase consumer knowledge about the natural ingredients and natural entrgy sources of the drink.

At the warehouse club stores $($Costco and Sam's Club$),$ Fahrenheit Energy Drinks hires workers to help consumers to their cars when purchasing more than three packs of the energy drinks.

Fahrenheit was developed because consumers complained that energy drinks generally had too much sugar which often led to an inevitable crash a few hours after consumption.

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You and the rest of the marketing team have identified that the target market for Fahrenheit Energy Drinks are individuals ages $18-24$ who spend a great deal of time on social media. Your team recognizes that social media will be an important means for communicating with your audience.