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The research chemists at MegaClean created a new cleaner that keeps car and truck tires shiny and clean for one year. They believe that

The research chemists at MegaClean created a new cleaner that keeps car and truck tires shiny and clean for one year. They believe that this product will be highly successful and will attract customers to purchase their existing line of household cleaning products. This is an example of: sunk cost opportunity effect complementary effect substitutionary effect

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