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The resource - based view of the firm: Select one: aemphasizes that it is difficult to develop and sustain a competitive advantage based on resources

The resource-based view of the firm: Select one: aemphasizes that it is difficult to develop and sustain a competitive advantage based on resources alone. argues that the industry environment has a stronger influence on firms' ability to implement strategies successfully than does the competitive environment . calls for firms to focus on their homogeneous capabilities to compete against their rivals . d suggests that vision and mission are marketing messages not tied to strategic plans .

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