The risk that is the most critical to consider for this purchase. This is because the main things that are needed with the laptop is it to perform to its highest abilities for the four years you are at college, including having the ability to work well with the software needed for your college work. The risk that comes with that is performance risk.

$4.$ Consider the product purchase scenario from question three. Which of the factors influencing the consumer decision process would be most likely to influence your purchase decision?

Psychological factors

Social factors

Situational factors

Marketing mix