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The role Cambridge Analytica played in the latest American presidential election and the Brexit referendum in the UK. Political marketing and the use of digital
The role Cambridge Analytica played in the latest American presidential election and the Brexit referendum in the UK. Political marketing and the use of digital media in political campaigns is not new...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
