Question
The ROM expanded its hours and began charging a small fee to pay for the extra help needed to keep it open longer, attendance decreased.
The ROM expanded its hours and began charging a small fee to pay for the extra help needed to keep it open longer, attendance decreased. Identify the process that helped the museum to determine why this might have been the reason for decrease in attendance. Briefly explain the steps involved in the process of finding out this information. (6 points, 12 - 14 lines)
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
