The Rugby World Cup is a major international sporting event that is held every four years. The 2027 Rugby World Cup is being held in Australia. The event will involve multiple games play across Australia, in cities like Sydney, Brisbane, Perth, and Melbourne. Attendees are expected from across Australia, as well as internationally. Imagine you are the marketing manager of Rugby Australia. Using consumer behaviour concepts of your choice, identify two target market segments and develop an experience package for the Rugby World Cup for each of those segments.