Question
The sales manager of the company of level has budgeted 120000 usd for an advertising program for one of the products that it produces, the
The sales manager of the company of level has budgeted 120000 usd for an advertising program for one of the products that it produces, the selected advertising program consists of the propaganda publication of two different magazines, the propaganda of the magazine 1 costs 2000 USD per shot, and magazine 2 costs 5000 USD per shot, previous experience has indicated that at least 20 shots of the publication in magazine 1 have been selected and at least 10 shots in magazine 2, to penetrate in the market and achieve an appreciable effect, it does not indicate the experience that there is no reason to make more than 50 shots in any of the magazines, based on the previous data, formulate a linear programming program in order to determine how many shots should be made in each of the two magazines and not exceed the budget of the 120000 usd
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