The senior management team at a start$-$up organic foods retailer needs to develop a strategic plan. One of the first steps in the process is to formulate an organizational mission statement. Management is struggling on how to create a mission statement. As the vice president of HR at the meeting, what is a question that management could ask itself to help facilitate the process for formulating a mission statement?

What is our average market share for the last three years?

What was our sales revenue this last year?

What is the organization's reason for being?

What is the employee turnover rate?