The senior management team would now like to understand the requirements of international marketing communications. Develop a presentation with an accompanying handout for the senior management team. You do not need to actually deliver the presentation. In the presentation you must:

evaluate the way in which local customs, culture, language and ethical considerations may affect marketing communications

assess the role of technology in international marketing communications

assess the implications and requirements of different sales and marketing communications strategies.

Extension activities:

To gain a distinctiongrade you must also:

Analyse the concept of "glocalization" and review its impact on communications.