The SMERF market is a very lucrative market for meetings and catering. If you were the Catering and Meetings Manager for a hotel, one of your jobs would be to bring business in to the hotel. For this exercise, do a marketing plan for the SMERF market.

• Identify at least two different opportunities for business for each of the SMERF categories.
• Justify the opportunity and include suggestions of where you will "look" or where you can "go" to secure the business.