The Soft Drink Industry assignment asks you to provide an industry analysis using Porter's 5-Forces Model.

1) for each Force, answer whether the Industry Force is low, medium, or high in intensity.

2) given the strengths of the other Industry Forces, is the level of rivalry what you would expect? Why or why not?

(3) Think dynamically; What Force is changing the most?Is it increasing or decreasing?Provide evidence from the case for your answer.