the solutions must be explain well
WPS Office MACRO-ZOOM-...FINAL-QUEST Q W ONLINE - IMC -...NE, 2020[2996] q X + Ezin E... Go Premium = Menu v Home Insert Page Layout References Review View Section Tools Click to find commands Times New Roman - 12 A ATT BI U. A. X X2 Aa A A Cut PasteL Copy Format Painter == = a === IES AaBbCcDc AaB AaBb AaBbCcl Heading 1 Heading 2 Heading 3 M Normal New Style Text Tools Select Setting Find and Replace 4 2 2 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 44 46 48 L Styles and Formatting 9 QUESTION THREE Normal DO New Style... Clear Format Effective implementation of the IMC programme is crucial for sustainability and success of the Company in the highly competitive marketplace. N Pick formatting to apply A a) Illustrate how the Marketing Manager can apply the "Pull" and "Push communications strategies to increase demand of the Company's product in the saturated marketplace. (4 marks) =] Heading 1 Heading 2 Heading 3 N m LE Heading 4 b) A promotional budget is necessary for the implementation of an effective IMC strategy. Help the Marketing Manager understand any two (2) most important promotional budgets he/she may adopt to ensure the Company achieves its communications objective. (4 marks) Heading 5 e t t t t t t t t t Heading 6 Heading 7 Normal c) Illustrate two (2) ways by which the Company can thoroughly evaluate the effectiveness and return on investment (ROI) of its advertizing programme. (4 marks) Subtitle Title 58 56 54 52 d) Achieving a successful marketing communications campaign demands an effective IMC strategy. Explain two (2) points that the Marketing Manager must consider in determining whether the chosen promotional tools have been well integrated for the desired effect on consumer patronage of the product. (3 marks) Show: Valid styles TOTAL: 15 MARKS Page Num: 4 Page: 4/5 Section: 1/1 SetValue: 9.3in Row: 34 Column: 112 Words: 852 M Spell Check O ME E O 90% + WPS Office MACRO-ZOOM-...FINAL-QUEST Q W ONLINE - IMC -...NE, 2020[2996] q X + Ezin E... Go Premium = Menu v Home Insert Page Layout References Review View Section Tools Click to find commands Times New Roman - 12 A ATT BI U. A. X X2 Aa A A Cut PasteL Copy Format Painter == = a === IES AaBbCcDc AaB AaBb AaBbCcl Heading 1 Heading 2 Heading 3 M Normal New Style Text Tools Select Setting Find and Replace 4 2 2 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 44 46 48 L Styles and Formatting 9 QUESTION THREE Normal DO New Style... Clear Format Effective implementation of the IMC programme is crucial for sustainability and success of the Company in the highly competitive marketplace. N Pick formatting to apply A a) Illustrate how the Marketing Manager can apply the "Pull" and "Push communications strategies to increase demand of the Company's product in the saturated marketplace. (4 marks) =] Heading 1 Heading 2 Heading 3 N m LE Heading 4 b) A promotional budget is necessary for the implementation of an effective IMC strategy. Help the Marketing Manager understand any two (2) most important promotional budgets he/she may adopt to ensure the Company achieves its communications objective. (4 marks) Heading 5 e t t t t t t t t t Heading 6 Heading 7 Normal c) Illustrate two (2) ways by which the Company can thoroughly evaluate the effectiveness and return on investment (ROI) of its advertizing programme. (4 marks) Subtitle Title 58 56 54 52 d) Achieving a successful marketing communications campaign demands an effective IMC strategy. Explain two (2) points that the Marketing Manager must consider in determining whether the chosen promotional tools have been well integrated for the desired effect on consumer patronage of the product. (3 marks) Show: Valid styles TOTAL: 15 MARKS Page Num: 4 Page: 4/5 Section: 1/1 SetValue: 9.3in Row: 34 Column: 112 Words: 852 M Spell Check O ME E O 90% +
