The Stark Real Estate firm has recently entered the property industry. In order to grow, you have been given a job to analyse sources of information about the property market and business environment to determine both immediate and ongoing business opportunities. Complete cost-benefit analysis of property information to determine the viability of opportunities. Analyse available information to develop an agency property market profile. Estimate demand for agency services and develop potential client profile. Determine resources to service projected demand and include them in an overall cost-benefit analysis. Establish an agency marketing positioning strategydocument a range of services to be provided with associated service fees. Conduct a break-even analysis of short- and long-term agency viability to ensure cash flow. Determine performance benchmarks and develop strategic directions accordingly. Submit a report incorporating the cost-benefit analysis of property information collated, client profile, agency's marketing strategy and associated fees. Use this template to record details of the process.

Nature of real estate

business

(for example, Land settlement/

purchasing or selling land or

property/ leasing land or

property )

What other stakeholders

will be involved

What legal/industry

requirements are relevant

to this real estate business

Were any of the following undertaken? (If so, provide details)

What process did you use

to assess and gather

property information

Did you make potential

clients profile

What research did you

undertake for marketing?

Communication with

stakeholders

Using networks

Record keeping of all the

documents

Analysis of marketing strategy

Conflict resolution

Cost-benefit analysis

Break-even analysis

Provide details of the sources from which you gathered information regarding a property

Details of cost-benefit analysis

Based on your conclusions, what recommendations would you make to your organisation to ensure

future compliance and ethical operation?

Recommendations: