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The starting point for measuring the success of any integrated marketing communications campaign is Multiple Choice A.to set clear marketing objectives for each IMC promotional
The starting point for measuring the success of any integrated marketing communications campaign is
Multiple Choice
A.to set clear marketing objectives for each IMC promotional campaign.
B.to ensure the budget is appropriately allocated across the promotional mix.
C.to identify which elements of the promotional mix should take priority.
D.to determine which market to target with each promotional campaign.
E.to plan a strategic promotional schedule to ensure every relevant market is targeted.
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