((((The store is coffee shop. Selling coffee and pastries)))

QUESTION :

1. Choose an idea for a new product launch you and your fellow students would really like. How would you go through the marketing product development process? How would you accomplish each step within that process to reach your fellow students? What strategies are needed to be adopted in order to assist in launching the product / business?

The important aspects to be included & discussed in the project are as follows:

1.5 Explain Product type

1.6 Estimate Pricing based strategies

1.7 Create an attractive Advertisement for the product

1.8 Promotional mix use any 2 strategies

1.8 Distribution (1 Mark)

((((The store is coffee shop. Selling coffee and pastries)))

Product Definition: Your product type: Implementation: Price Definition: Selected pricing strategy: Implementation: Promotion Mix Definition: Selected promotion strategy: Implementation: Advertisement Definition: Advertisements method: Implementation: Distribution